In an expected but not officially announced show earlier in the evening, West performed beneath a tent as part of a party sponsored by Fader Magazine and Levi’s. He put on a lengthy show, mostly alternating songs with rappers from his G.O.O.D. Music record label (it stands for “Getting Out Our Dreams”).

“It feels so good to rock for you tonight,” said West, who also streamed the concert online.

West was clearly out to promote his label’s talent, including rappers Consequence and Kid Cudi, who performed his hit “Day `N’ Nite.” But the concert culminated with cameos from West’s fellow Chicago rapper Common and the R&B singer Eryakah Badu both of whom were cheered wildly by the thousands in attendance.

West, who noted that Fader was the first magazine to put him on the cover, may have been feeling nostalgic.  He played a number of “old school joints” from his first album, 2004′s “College Dropout.”

Kanye West is proving to be as much of a commercial juggernaut as King James.  With new sneakers by both Louis Vuitton and Nike dropping this spring and summer respectively there seems to be no limits to the products that Kanye seems to be creating and endorsing.  Even fellow pop stars like Zac Efron are not immune to the commercial swagger of Mr. West and can you really blame them?  This all bodes extreemly well for the arrival of Kanye’s clothing line and future music projects from his  G.O.O.D. music imprint as well as Jay-Z’s new CD for which Kanye is also producing.  Join the Matrix now because It’s going to be a very long summer kids but with Mr. West at the controls you can bet it won’t be a boring one.

Tags: CONSEQUENCE, ERYAKAH BADU, FADER MAGAZINE, KANYE WEST, KID CUDI, ZAC EFRON

Posted under: Fashion, ZAC EFRON

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