OBSESSIVE MARKETING

April 27th, 2009 by Hotel Fashionland received 2 Comments »

What looked like a fair fight between four strong contenders for number one this weekend ended up a lopsided bruising by the Beyoncé Knowles thriller Obsessed, which raked in an estimated $28.5 million and left the competition behind in a bloody heap. Now many of you may be wondering how Obsessed managed to kill box office winners like Jamie Foxx, Zac Efron and Robert Downey Jr.??? The answer is that Beyonce understands how to promote her BRAND! Not only did she hit every media outlet known to man but she did so dressed liked the Hollywood superstar that she is. Rule number one is know your audience. Despite a widespread critical drubbing Obsessed clearly tapped into a female-driven audience blood lusting for some schlocky, cat fighting fun. Expect Beyonce’s tour to also break records as she lands in Croatia ready to set it off in a historic Fashion!

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Posted under: Fashion


2 Responses to “OBSESSIVE MARKETING”

  1. NATASHA says:

    it is the studio’s FATAL ATTRACTION to think an all male inspirational movie is YAWN..what this stressed out AMERICAN audience is yearning to sit through these days

  2. steverino says:

    STALKING IS SUCH AN “IN”AWFUL THING….SERIAL KILLING AND DATE RAPE WHAT A HORRIBLE SOCIETY,LYING,CHEATING ,GREED ….DO I SMELL THE SEVEN DEADLY SINS????