ASHLEY OLSON GOES DARK!

May 13th, 2009 by Hotel Fashionland received Comments Off

While Mary-Kate Olsen revisits her acting career, Ashley Olsen is focusing on their clothing line, the Row. Men shall be deprived of the label’s $1,700 lambskin bottoms (http://www.barneys.com/Motorcycle) no longer when the line launches its first-ever menswear collection this fall.

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Interview with VMan (http://www.vman.com) about the new venture, Ashley says she is passionate about brand-building but notes the important distinction (taste level aside) between labels like hers and those like Kimora Lee Simmons and Jessica Simpson’s: Hers is not a celebrity brand. Even though she is, in fact, a celebrity. Don’t get confused! If she’d wanted a celebrity brand, she would have named it after herself. That same mystery appeals to Ashley in menswear “When it’s not about fashion. When you have no idea what brand it is. When it’s worn and feels good. To touch a man who has a soft sweater on, a soft pant, a great jacket, or something that, as a woman, I want to take off him and put on and feel sexy in.” Perhaps that’s why Ashley posed with brown hair for the accompanying editorial — just like her clothes, it’s like she, the celebrity, disappears. NYMAG.com

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