The drizzle in New York this morning was perfect for a live 3D screening of Burberry Prorsum’s Fall 2010 show in London. Across the pond, it was raining as well. It was as if Christopher Bailey, Burberry’s chief creative officer, was playing God and indeed all eyes were on Burberry as it took fashion’s technological innovations to new heights. Besides staging the live catwalk showing of its fall 2010 women’s Burberry Prorsum also organized screenings in five other cities – New York, Tokyo, Paris, Dubai and Los Angeles.

“Strong and sexy — but protective and back to our history,” Mr. Bailey said backstage while celebrities from Mary-Kate Olsen to Kristen Stewart lined up to join his fashion army. Fittingly the rain falling outside reminded the audience of Burberry’s waterproof tradition.

Mary Kate Olsen, Kate Hudson, Kirsten Stewart, Clare Danes.  Below, Kate Hudson and Clare Danes with CB.

Posted under: Celebrity, Christopher Bailey, Fashion, Kate Hudson, Mary Kate Olsen, Olsen Twins

This entry was posted on Wednesday, February 24th, 2010 at 3:31 am. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.