Last evening’s Fashion’s Night Out event here at New York was an astounding success as thousands of shoppers flooded the streets all over the city, including the neighborhood of SoHo.

Among the stores on “the must visit list” of many was BBC Ice Cream on West Broadway, where Pharrell Williams greeted fans at the store.  Around 800 people, many since 9 am in the morning, lined for the special session.  The highlight of the evening came when Pharrell unexpectedly ran out of the store to greet someone in a passing limousine, ensuing a brief chase by fans and shoppers down West Broadway.  Even after the special edition 3M Reflective NYC T-Shirt and Heart & Mind New Era Fitted Cap were sold out, hundreds still corralled around the store, when another surprise walked into the store, Kid Cudi followed by Jadakiss.  The crowd grew to such a size that even the New York Police Department had a difficult time dispersing them towards the end of the evening.  Other musicians also got into the act including Justin Timberlake, Ciara and Rihanna.

Posted under: Fashion

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