October 10th, 2009 by Hotel Fashionland received Comments Off

Japanese fashion designer Yohji Yamamoto recently presented his black,white and edgy designs at Spring Summer 2010 fashion week in Paris but things weren’t so rosy behind the scenes.


The brand has filed for bankruptcy protection listing debts of six billion yen, or $67.8 million. The firm is planning to continue to operate while in bankruptcy. The brand Yohji Yamamoto was formed by the designer in 1984 and he is part of an influential group of designers from Japan, including Rei Kawakubo and Issey Miyake, who gained influence in the 1980s. The brand’s moderately priced Y-3 line with Adidas is set to continue.

The economy is being blamed for the financial situation. Japan’s luxury market appears to be less robust lately, especially in light of the recent announcement by Versace that it is closing its Japan boutiques. But Yamamoto’s popularity extends beyond Japan. The minimalist line, which offers easy-to-wear clothing with unique cuts, has a small but devoted following.


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Other niche brands like Escada and Christian Lacroix face similar financial woes. As in other industries smaller fashion businesses often don’t have the resources or name recognition to compete once overall spending goes down. Another determining factor for many of the smaller brands has also been the decrease in orders from department stores.


As stores and boutiques trim their orders many of the less well-known brands are being left behind. With bold, iconic names like Yamamoto, Escada, and Lacroix, all throwbacks to the high-stakes 80′s… the question isn’t who will be next, but WHAT will be next?

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