Marc Jacobs for Louis Vuitton

October 6th, 2012 by Hotel Fashionland received Comments Off

Marc Jacobs, more than anyone, knows that it’s not what you say but how you say it. The Louis Vuitton showman thus capped an incredibly strong Paris fashion week — with help from artist Daniel Buren — by building a life-size shopping mall inside the Louvre. Understatement is not a word in Jacobs’ vocabulary, so a collaboration with the minimalist artist — who made the famed striped columns in Paris’ Palais Royal — might have raised eyebrows. But Buren rose to the occasion.

What do you get if you mix up the world’s most famous checks and Paris’ most famous stripes? The answer: Louis Vuitton, whose 1960s style spring-summer fashion show twinned the iconic checked Damier pattern with a set designed by artist Daniel Buren.

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Buren created four full-scale escalators, featuring his signature 8.7cm stripes, which wowed spectators inside. Most of the 64 retro looks delivered in Mary Quant-style checks that made a bold optical statement in black and white, as well as browns, gray and leaf green. Slightly puffed rounded shoulders, miniskirts, beehives and a few exposed midriffs pointed to one thing: The swinging 60s are back.

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“It’s all about being graphic. (Buren’s escalators) are a mathematical equation,” Jacobs told journalists after the show. – Daily Herald

Twiggy -

Jean Shrimpton in a Mary Quant dress for Bizarre 1963, John French.

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