SONIA RYKIEL X H&M
December 3rd, 2009 by Hotel Fashionland received Comments OffAfter the success Jimmy Choo’s sold-out collection, it seems all the fashion world’s elite are keen to cash in on an H&M collaboration.And the latest label to merge with the High Street store is French designer Sonia Rykiel who earlier this week unveiled her new lingerie range for the chain. Seated under a specially made Eiffel Tower, 2,000 guests were given a spectacular preview of the collection, which debuts in around 1,500 H&M global branches from 5 December. The boudoir-style set also featured models standing on swings, posing on chandeliers and lying on a bed of silk linen.
