Victor Cruz, the (Super Bowl-winning) New York Giants’ wide receiver, cut the ribbon to kick off Mercedes-Benz Fashion Week yesterday and his role in fashion is not ending there. Cruz also snagged a contract with IMG. 

The modeling agency powerhouse announced they were signing the Super Bowl star just hours after the Giants’ victory, The Hollywood Reporter is reporting. IMG plans to work with Cruz on branding and fashion strategy, setting him up with endorsements, licensing, and public speaking opportunities. 

We have a feeling this means we will soon be seeing steamy, shirtless ad campaigns from the Giants wide receiver à la David Beckham for H&M and Rafael Nadal for Armani Jeans.  Of his new deal Cruz said in a release, “I’m very pleased to be represented by IMG. 

They have a great reputation around the world. They have represented some of the most iconic athletes across a myriad of sports and I am honored to be among them.”  The irony of this whole thing?  

IMG also represents Gisele….you know the wife of “Shady” Tom Brady, from whom Cruz and company snatched the Vince Lombardi trophy this weekend. Only in Fashionland Kids! 

Tags: Victor Cruz is Fashion's newest Sports Muse.

Posted under: Celebrity, Fashion, Hotel Fashionland

This entry was posted on Friday, February 10th, 2012 at 5:56 am. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.